WING Flexible Packaging believe that:
Our Industry Can and Must do a better job
of helping consumers see the benefits of plastics
in the context of the
TOTAL LIFECYCLE ENVIRONMENTAL
A circular economy represents an alternative, more sustainable model to the traditional linear economy we see now.
A linear model follows the path of make, use, then dispose.
A circular economy keeps resources in use for as long as possible, extracting the maximum value from them whilst in use, then recover and regenerate products and materials at the end of their service life.
As a result, a circular economy also offers a way to improve the earths' competitiveness and resource efficiency.
How do Plastics figure into the Circular Economy?
The unique characteristics of plastics enable them to play a major role on the road to a more sustainable and resource efficient future.
Lightweight, versatile and durable plastics can help save key resources such as energy and water in strategic sectors that include packaging, building and construction, automotive and renewable energy, to name but a few. In addition, plastics applications in packaging can help reduce food waste.
However, to improve the circularity of plastics, it is essential to make sure that more and more plastic waste is recovered and doesn’t end up in landfill or in the environment.
In developing a roadmap for a circular economy, it is important to ensure that decisions around appropriate solutions are based on sustainability considered across the entire life cycle rather than simply considering resource efficiency aspects only at the end of life of a product.
Plastics make a significant contribution to a circular economy when their entire life cycle is examined.